JAKARTA - PT Aneka
Tambang Tbk or Antam through its subsidiary PT Emas Antam Indonesia (EAI)
together with PT Hartadinata Abadi Tbk released pure gold bullion which has
BullionProtect protection technology to prevent counterfeiting of pure gold
technology from Switzerland makes pure gold bullion products with the EmasKITA
trademark that can be held directly without reducing the authenticity of the
"If so far you
only hold the skin, now you can hold the gold directly", said Antam
Indonesia's Gold President Director Bambang Wijanarko at the GoldenKITA product
launch event at Antam Tower B, Jakarta, as reported by Antara,
Tuesday, July 12.
Bambang said cases of
counterfeiting of pure gold bullion have become increasingly worrying in recent
years. Counterfeit gold bars do not contain the stated amount of gold, perhaps
because they have been mixed with other metals or may not contain gold at all.
In addition, there are
also cases of counterfeiting gold bullion products made from high-purity gold,
but falsifying the brand or the serial number of a leading manufacturer.
Pure gold bullion
producers who sell their products in Indonesia then wrap their products in
tightly closed packaging for security reasons to avoid the risk of
The security feature
for proof of product authenticity is always affixed to the certificate by
placing a hologram, security QR code, security ink & paper. This is the
reason why certificates and pure gold bullion products are always tightly
wrapped in one unit so that the gold products cannot be directly handled.
"We heard there
was a customer desire to buy pure gold bullion that can be held directly. Antam
and Hartadinata provide security feature solutions that are attached directly
to pure gold products, so we no longer need to pack the product tightly,
especially since this technology can anticipate gold counterfeiting",
The pure gold bar
products with new packaging and exclusive designs have sizes of 10 grams, 25
grams, 50 grams, and 100 grams.
Hartadinata Abadi, Sandra Sunanto, said his party and Antam are committed to
always bringing innovation to encourage public interest in investing in gold.
"The addition of
the BullionProtect® security feature on EmasKITA products is an added value.
Present in exclusive packaging, consumers can issue their gold products without
worrying about counterfeiting", said Sandra.
technology is the latest technology to protect the authenticity of precious
metals developed by SICPA in collaboration with METALOR Technologies.
This technology has
been proven to be able to fight and anticipate counterfeiting of goods
circulating in the market, including gold bullion products by affixing security
ink on the surface of pure gold bullion products.
In using this
technology, Antam and Hartadinata collaborated with SICPA, a global provider of
security solutions for trusted currencies as well as secure identification,
traceability, and authentication solutions.
Sicpa Peruri Securink Technical Director, Eric
Italiano, explained that security technology is a security solution that allows
all actors in the supply chain to authenticate pure gold bullion products
according to LBMA guidelines.
seal has inherent properties that can be unequivocally identified and
verified", said Eric.
verification method can be done using a validator in the form of a card that is
easy to use. When viewed with the validator, the design label looks
reddish-brown on the left filter, while on the right filter the color changes
and the logo is more visible.
In addition to
BullionProtect technology, EmasKITA products also have other existing security
features, such as the security QR code that is printed on the back of the
During the scanning
process, the device will automatically connect to www.emaskita.id page. If the GoldKITA product you own is
genuine, a notification that says 'Original Product' will appear along with
Antam and Hartadinata
hope that public interest in gold investment will also increase along with the
increased security features of the EmasKITA product. Moreover, now pure gold
bars are available that can be held directly, thus encouraging more and more
people to invest in gold as part of their lifestyle.
Author : Didi Kurniawan
Resource : https://voi.id/en/economy/189254/antam-bersama-hartadinata-luncurkan-emas-murni-batangan-anti-pemals...
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